Book Review | Create vs. Copy by Ken Wytsma

So as promised, here is the first of many more reviews to come! I really enjoyed this first read, Create vs. Copy by Ken Wytsma. Without further adieu, the review!

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In his book, Create vs. Copy, Ken Wytsma explores what it means to be creative and innovative in an age where the internet and social media has enabled a “copy paste” society. Early on in the book Wytsma states, “the truth is, whether a CEO, nonprofit worker, or parent, how we respond to the challenges of modern culture will define our success, our happiness, and our legacy.” This is such a powerful statement, because some of the best innovations of this generation and those prior have been the responses to challenges in modern society. 

Examples that comes to mind are platforms like Kickstarter, GoFundMe, and Snapchat. Each of these three are meant for a different purpose (small business start-up, crowdfunding for emergencies/otherwise, and a 24 hour social media share app). All three though, despite their differences, have the underlying goal to promote community, and in large part, creativity. 

Overall, the format and size of this book is very engaging. It has illustrations and bolded quotes throughout, which keeps a reader engaged and entertained. Imagination and innovation are reinforced as the core of what makes up creativity, and thus they are skills that must be practiced and used often. 

There is a religious element of faith and God intertwined throughout the book, but not so much so a non-religious reader would feel uncomfortable. The book concludes with the idea that creativity is something possible in each person, it just takes the right about of self-awareness and application to manifest it.


Score CardCover Art: 5/5     |     Content: 4.5/5     |     Ease of Read: 5/5

tldr; Great motivational book about fostering creativity in an age proliferated by social media and a copy/paste mentality. 

*I was provided a complimentary copy of this book in exchange for my honest opinion about what I thought after reading it*

Author: 2LWithIt

Spoonie Adventures in Books, Beauty, & Bullshit I'm a twenty-something year old recent law and business school grad living with a chronic health condition. Follow along on my shenanigans.

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